Why focus on Strengths?

“The key to your success is to fully understand how to apply your greatest talents and strengths in your everyday life.”
– Don Clifton

Do you know your strengths? Not just your skills or your qualifications — but the things that come so naturally to you, they barely feel like work?

I’ve seen what happens when people discover their strengths. The shift in confidence. The lightbulb moments. The relief of finally having a language for what makes them uniquely them.

That’s why everything we do at Inspire My Business is built on a strengths-based foundation.

CliftonStrengths provides an approach and language for leaders to not only develop their team members, but to have the tough conversations as well.

CliftonStrengths® is the world’s leading strengths assessment — the result of over 50 years of research by Don Clifton, the father of strengths-based psychology. Nearly 5,000 people complete it every day.

It doesn’t measure what’s wrong with you. It identifies your unique pattern of talents — the 34 themes that explain how you think, feel and behave at your best. From there, you can start using those talents deliberately, in every part of your life and work.

My own Top 5 are Relator, Futuristic, Individualization, Communication and Responsibility. Understanding them changed how I lead, how I coach and how I show up for the people around me.

In our workshops and coaching sessions, people walk away with:

A clear understanding of their Top 5 (or all 34) CliftonStrengths themes
Practical strategies to apply their strengths in their role
Greater self-awareness — including where strengths can become liabilities
A shared language to strengthen collaboration and trust in teams
The confidence to lead as themselves, not a version of someone else

Through the research of Gallup, did you know?

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Engagement

Managers who predominantly focus on employees’ strengths reduce active disengagement to an astoundingly low 1%

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Life Quality

Are three TIMES as likely to report having an excellent quality of life

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Productivity

People who learn to use their strengths every day have 7.8% greater productivity

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Job Satisfaction

Are six TIMES as likely to be engaged in their jobs

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Profitability

Teams who receive strengths feedback have 8.9% greater profitability

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Creativity

People using their strengths are happier, more engaged, productive and creative

People aren’t well-rounded, however teams can be…

"CliftonStrengths has validated and confirmed some of my leadership approaches and helped me improve my conscious leadership."

— Program participant

ACKNOWLEDGEMENT OF COUNTRY
We acknowledge the Traditional Custodians of NSW, and their continued connection to land, water and culture.
We are based on Awabakal country and feel privileged to be on this land. We pay our respects to Elders past, present and emerging.