Get people to know you with branding

Branding is the term used for the ‘Look and Feel’ of your business.

The branding in your business is an extension of YOU.

Think about the major brands you love, not the product or service… the actual brand.

My standouts include Apple, Virgin Airlines and Philosophy.

Now Apple is not necessarily a better computer than Microsoft or IBM, but the ‘feeling’ when you go in the store, the feeling you get when you open the box and how you feel when you tell other people about it, the feeling when you hear Steve Jobs’ speeches. That is all branding.

My first flight on Virgin America was like getting into a nightclub in the sky. The new safety brief video is a musical extravaganza. This is all branding, and Richard Branson as the leader at the helm also matches this branding. Always seen with busty blondes and out of the ordinary launches.

So what do you want to portray to your potential customers? What do you stand for? Is it Nature, Science, Art, Politics, Energy… is it clinical, feminine, professional, inspirational, safe, nurturing, elite…

A fantastic question my graphic designer asked me when we were designing a ‘look and feel’ for my naturopathic business was ….

What type of car would you or your business be, if you were a car?

Great to nail down some descriptive words to get you thinking….

So what type of car would you be?

Leave a message on our Facebook page to let us know

Get moving at work and boost your productivity

Get Moving at Work!!

How often are you moving during the day? It can be quite difficult if you have an office based business or a specific office based day where you’re working in front of the computer, seeing clients, in meetings or in a training course.

Over the past few years there has been plenty of research that identifies the negative health effects from a sedentary lifestyle. Martha Grogan, Cardiologist with the Mayo Clinic, reported “For people who sit most of the day, their risk of heart attack is about the same as smoking.

Earlier this year an article by Lisa Fields on WebMD, explored the impact of “sitting disease”, which is a catchy phrase for a sedentary lifestyle that might be putting your health at risk. The article reported that there is a growing body of research that shows long periods of physical inactivity raise your risk of developing heart disease, diabetes, cancer, and obesity. Additionally, Australian researchers reported that each hour spent watching TV is linked to an 18% increase in the risk of dying from cardiovascular disease, perhaps because that time is spent sitting down.

 

Consider how much you sit in a day, travelling to & from your business while working and when you get home. We now also depend on email, mobile phone apps, online banking and shopping to accomplish tasks that in the past would have required us to get up and run errands.

So how can you get moving more every day?

As David Dunstan, PhD (who heads the physical activity laboratory in the metabolism and obesity division) from Baker IDI Heart and Diabetes Institute in Melbourne says, think beyond a lunchtime workout. “Getting 1 hour of exercise in the middle of the day is better than not doing anything, but that still leaves 7 hours of sitting during the workday“. It’s the little bits of exercise that your blend into your day that research has shown that can benefit your physical and mental health greatly. Here are some tips to get you moving during the day…

 

  1. Get NEAT, NEAT stands for Non-exercise Activity Thermogenesis, and includes stretching, turning, and bending. It’s recommended that you aim for 10 minutes of NEAT each hour. Exercise physiologist Fabio Comana, an instructor in San Diego State University’s School of Exercise and Nutritional Sciences, agrees with this approach to activity. “Get moving more often with small goals,” he says. “Stretch out your entire body, all the muscles that are cramped. If you do it five or six times a day, you’ll start to notice a difference.
  2. Stand-up meetings – besides not sitting, you will find the meetings are more productive, more effective and focussed. Next time, take the chairs out of the meeting room and see what happens!
  3. Instead of having a sit down meeting with your team, clients or suppliers have a walking meeting. Take a little note pad with you to jot down any notes if you need to and get talking also about the benefits of moving.
  4. Walk more to work, if you can, park your car farther away from your building, or get off the train a stop earlier, even if it’s only an extra block, remember every little bit counts.
  5. Use stairs not elevators; if possible, this is a great way to get your body moving.
  6. Take a longer route to the restroom or the kitchen for those extra steps.
  7. Look to create a stand-up desk, so you can alternate between sitting and standing when computing. A 2011 study published by the Centre for Disease Control and Prevention shows that when workers are equipped with sit-stand workstations, prolonged sitting is reduced and mood states improved.
  8. Whenever you answer the phone, make a rule that you stand up!
  9. If that person you’re sending that email to is nearby, forget the email and walk over and have a chat with them.
  10. When you get home and feel like sitting down and watching the TV to relax, do some stretches while you watch or get up and move about when the ads are on.
  11. Get a moving buddy, so you can hold each other accountable to keep moving during the day!

 

Lastly, check out this website www.juststand.org for more information and resources to help getting you and your team moving during the team. Your body will appreciate the preventative strategies to invest in your health now down the track. Imagine trying to run your business if your health has deteriorated severely.

Big business strategies that skyrocket small business

What is your client really thinking?

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Let’s explore how to understand our clients, because fundamentally why are you in business?

Take a moment to ask yourself this question and see what you come up with? You may have come up with a myriad of reasons from to make a difference, to follow my passion, because I’m good at what I do, cause I like this stuff, cause I want to make money!

In essence though, you won’t achieve any of this if people aren’t buying your goods or services.

Let me put it another way, you are I business to meet someone’s need.

So how do you understand that need? How do you get in their heads, to understand what they want, need, desire? Do you know what satisfaction looks like for your clients? Do you know what quality means for your clients?

Is it difficult to know what your clients want?

Imagine knowing exactly what your ideal client wants from you! It might sound costly, energy rich and time consuming, however it doesn’t have to be. You just need to ask.

Why? Because our brains are hard wired to answer questions.

When we are asked a question our brains will look for the answer. What’s 2 plus 2? Did you just picture a 4 in your head or thought of 4? You might of even said it out loud! Did answers pop into your head each time I asked a question over the past couple of paragraphs? You might of stopped & though about it and then had trouble concentrating on reading the next section, cause you’re still trying to answer the question.

If you’ve got kids, you know how time consuming and energy sucking it can be when they ask lots of questions. That’s because our brains are looking for the answers, which takes a fair amount of energy. That’s why we say stop asking so many questions! (BTW on average a 3 year old asks about 400 questions a days!)

So if we are hard wired to answer questions and we want to ask our clients to know what they want, what questions should we ask? Quantitative questions? Qualitative questions? To understand what they want, want they like, how we can meet their needs, want they want improved, what sort of questions should we ask them?

There is an old saying, there are no bad answers only bad questions. The aim is to ask quality questions that provide insightful data that supports improving & growing your business. Data which identifies the good things that are working well (so you keep doing them!) and where you need to improve to meet & exceed client expectations.

So what’s a good quality question?

An old work colleague of mine would play the question game. It was all about improving the quality of our questions. For example I would ask do you think it’s going to rain today? He would say yes. Because it’s going to rain somewhere today on earth. I would ask do you think it’s going to rain today here where we are delivering this training program and he would say no doesn’t look like it.

So if you going to get inside your clients heads and understand their needs, you need good quality open questions that collect the data you need.

Do we provide good service? Isn’t anywhere near as effective as…
What do you like most about visiting our clinic?
Is the information we provide post clinic visit helpful?
What’s your biggest health challenge you need help with?
How could we improve our booking system?

How do you ask these questions? Surveys – paper based or online, quick discussions by you or your receptionist, or a feedback form.

The best thing you can do is start asking, see what works and improve it. Approach your top loyal clients you have strong relationships with and start the conversation.

The golden rule of asking for feedback is to be prepared for constructive feedback along with the positive. Remember it’s all good useful data to help improve your business.

Lastly if your unsure we are hard wired to answer questions, next time you go home to your partner or catch up with friends try answering questions with questions and not answering them. Or play the quality questions game, just make sure they know too!!!

What do successful naturopaths do?